Good to Great By Jim Collins

Good is the enemy of great and greatness begins with disciplined intention.

Why do some companies and people rise above mediocrity while others, just as talented, stall out?

In Good to Great, Jim Collins unpacks this mystery with powerful research, timeless insights, and a clear truth: greatness is not a matter of chance. It’s a matter of choice.

This is more than a business book. It’s a blueprint for transformational leadership, long-term thinking, and building systems that last, whether you’re growing a business, leading a team, or becoming the leader of your own life.

At The Growth Shelf, we believe that excellence is never accidental.
It’s built through humility, clarity, and the quiet courage to do what others won’t.

💡 In these pages, you’ll discover:

• Why “Level 5 Leaders” build with humility and fierce resolve
• The Hedgehog Concept how clarity of purpose drives unstoppable momentum
• How to confront brutal facts without losing faith
• Why discipline, not charisma, is the foundation of sustainable greatness
• How to create cultures that thrive without relying on personalities

This book isn’t about shortcuts or hype.
It’s about the deep, sometimes invisible work that separates good from truly great.

Because greatness isn’t just for the gifted — it’s for the committed.