Measure What Matters By John Doerr

Clarity creates momentum. Purpose sustains it.

Behind every company that scaled with focus from Google to Bono’s ONE Campaign is one thing in common: they knew what mattered most, and they measured it ruthlessly.

In Measure What Matters, legendary investor John Doerr shares the powerful goal-setting system known as OKRs (Objectives and Key Results) a tool that turns vague ambition into clear direction, and busy work into meaningful progress.

But this isn’t just a business book. It’s a guide to alignment for teams, companies, creatives, and individuals who want to move with intention.

At The Growth Shelf, we believe transformation comes when your goals are tied to your why and tracked with honesty.

💡 Inside this book, you’ll learn:

• What OKRs are and how to set them for growth that matters
• How to align teams around a common mission
• Why measuring the right things leads to breakthrough performance
• Stories from Google, Intel, and nonprofits applying OKRs to drive change
• How to build a culture of accountability, without micromanaging

Whether you're an entrepreneur, a leader, or someone looking to stop drifting and start building this book gives you the structure to grow with clarity.

Because when you know what matters you stop reacting and start leading.